{"id":278,"date":"2020-10-30T15:01:29","date_gmt":"2020-10-30T15:01:29","guid":{"rendered":"http:\/\/ogrenentip.com\/?p=278"},"modified":"2022-08-07T11:27:56","modified_gmt":"2022-08-07T11:27:56","slug":"clayton-m-christensen-how-will-you-measure-your-life-kitabindan-ogrendiklerim-2","status":"publish","type":"post","link":"https:\/\/ogrenentip.com\/?p=278","title":{"rendered":"Clayton M.Christensen &#8211; &#8220;How Will You Measure Your Life?&#8221; Kitab\u0131ndan \u00d6\u011frendiklerim &#8211; 2"},"content":{"rendered":"\n<ul class=\"wp-block-list\"><li><strong>Ask right questions <\/strong>&#8211; <strong>Do\u011fru sorular<\/strong>: Bir \u00f6nceki ad\u0131mda varsay\u0131mlar\u0131n ne kadar kritik olabilece\u011fini g\u00f6rd\u00fck. Christensen bu sorunu a\u015fabilmek i\u00e7in baz\u0131 \u00f6nlemlere vurgu yap\u0131yor. Birincisi do\u011fru sorular\u0131 sorabilmek (bu i\u015f g\u00f6r\u00fcnd\u00fc\u011f\u00fc kadar kolay de\u011fil&#8230;) ikincisi varsay\u0131mlar\u0131n karar vermedeki rol\u00fcn\u00fc ele al\u0131p kiritkli\u011fine g\u00f6re \u00fczerinde durma karar\u0131n\u0131 olu\u015fturmak ve son olarak da varsay\u0131mlar ile u\u011fra\u015fma noktas\u0131nda yoldan sapmamak ve as\u0131l amac\u0131 unutmamak. Buradaki y\u00f6ntemlerden birisi \u015f\u00f6yle; karar al\u0131rken ekibin size sundu\u011fu ve i\u015f plan\u0131n\u0131 dayand\u0131rd\u0131klar\u0131 varsay\u0131mlar\u0131n hepsinin listesini isteyin ard\u0131ndan bunlar\u0131n ger\u00e7ekle\u015fme oran\u0131n\u0131 kar\u015f\u0131lar\u0131na yazmalar\u0131n\u0131 ve buna g\u00f6re s\u0131ralamalar\u0131n\u0131 isteyin. Buradaki s\u0131ralama ger\u00e7ekle\u015fme oran\u0131 en y\u00fcksek olandan en d\u00fc\u015f\u00fck olana g\u00f6re olmal\u0131. Bu noktadan sonra da en \u00fcstte yer alan varsay\u0131mlar\u0131 belli bir s\u0131raya ininceye kadar \u00e7ok maliyetli olmadan test etmek ve bu sayede al\u0131nacak karar\u0131n dayand\u0131\u011f\u0131 varsay\u0131mlar\u0131 somutla\u015ft\u0131rmak. (&#8220;What assumptions have to prove to be true?&#8221;)<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Watch where your resources flow &#8211; Kaynaklar\u0131n\u0131 do\u011fru kullan: <\/strong>Zaman, para, i\u015fg\u00fcc\u00fc gibi kaynaklar\u0131 \u00e7ok iyi y\u00f6netmeli ve do\u011fru y\u00f6ne akt\u0131klar\u0131ndan emin olmal\u0131y\u0131z, e\u011fer bunlara \u00f6zen g\u00f6stermezsek takip etti\u011fimizi d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm\u00fcz stratejiden \u00e7ok uzakla\u015f\u0131r\u0131z ve bo\u015fa emek harcam\u0131\u015f oluruz. Kaynaklar s\u0131n\u0131rl\u0131 olmasayd\u0131 ke\u015fke, ama m\u00fcmk\u00fcn de\u011fil. Bu noktada beynimize neyi \u00f6nceliklendirece\u011fimiz hakk\u0131nda bir filtre takmal\u0131y\u0131z. Hayat\u0131m\u0131zda alaca\u011f\u0131m\u0131z kararlar\u0131 bu filtre sayesinde k\u0131sa s\u00fcreli kazan\u00e7lara de\u011fil de \u00f6m\u00fcrl\u00fck \u00e7\u0131kt\u0131lara odaklamaly\u0131z. (Not immediate returns, choose lifetime returns) <strong>Kendinize \u015fu soruyu sorun y\u0131llar sonra ne sizi mutlu edecek?<\/strong> <strong>\u0130\u015fte y\u00fckselme mi, iyi \u00e7ocuk yeti\u015frebilme mi, bir \u015feye sahip olma m\u0131? As\u0131l soru bu&#8230; <\/strong>Ard\u0131ndan kaynaklar\u0131 buna g\u00f6re da\u011f\u0131t\u0131p, devaml\u0131 kayma olmas\u0131n diye kontrol etmek gerek, devaml\u0131 soru sorarak kontol\u00fc elde tutmak laz\u0131m.  Bu noktada uzun d\u00f6nemli strateji se\u00e7imi \u00e7ok zor bir s\u00fcre\u00e7 ! zira \u00f6rne\u011fin \u00e7ocuklar\u0131n\u0131z hakk\u0131nda zaman\u0131n\u0131z\u0131 ay\u0131rmaman\u0131n sonu\u00e7lar\u0131 i\u015f yeri gibi de\u011fildir, an\u0131nda veya k\u0131sa s\u00fcrede g\u00f6r\u00fclmez y\u0131llar sonra etkisi g\u00f6r\u00fcl\u00fcr ve \u00e7ok ge\u00e7 olabilir&#8230;<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Invest your time early as possible to your child &#8211; \u00c7ocuklar\u0131n\u0131za olabildi\u011fince erken vakit ay\u0131r\u0131n: <\/strong>\u00c7ocuklar\u0131n geli\u015fiminde erken d\u00f6nemde ailenin etkisinin \u00e7ok b\u00fcy\u00fck oldu\u011funu belirten Christensen, \u00e7ocuklar\u0131m\u0131za ay\u0131raca\u011f\u0131m\u0131z zaman\u0131n beyinlerindeki geli\u015fime somut etkisini vurguluyor. \u00d6zellikle onlar\u0131 kar\u015f\u0131m\u0131za al\u0131p konu\u015fmak, hikayeler anlatmak, hayal kurmak ve ekstra konu\u015fmalar (language dancing &#8211; standart konu\u015fmalar &#8211; mesela yeme\u011fini ye, \u015funu giy vb yerine varsay\u0131mlar hakk\u0131nda konu\u015fmak yerine \u00f6rne\u011fin \u015f\u00f6yle olsayd\u0131 ne yapard\u0131n, \u015funu denesen nas\u0131l olur gibi ekstra konu\u015fma ve sorular) yaparak beyinlerinin geli\u015fimine inan\u0131lmaz katk\u0131lar yapman\u0131n uzun y\u0131llar sonucunda g\u00f6r\u00fclecek olumlu etkilerinden bahsediyor. Ek olarak hayatta kar\u015f\u0131lar\u0131na \u00e7\u0131kacak sorunlar\u0131 a\u015fmada \u00e7ocuklar\u0131n bu sohbetlerden \u00e7ok beslendi\u011fine de\u011finiyor. <\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Jobs-to-be-done theory &#8211; \u0130htiyaca \/ i\u015fe yaramak: <\/strong>Tam olarak T\u00fcrk\u00e7e \u00e7evirisini belirleyemesem de Christensen taraf\u0131ndan aktar\u0131lan ve olduk\u00e7a pop\u00fcler olan bu yakla\u015f\u0131m ger\u00e7ekten k\u0131ymetli. \u00dczerine pek \u00e7ok \u00e7al\u0131\u015fman\u0131n ve ayr\u0131nt\u0131l\u0131 \u00f6rneklerin oldu\u011fu bu konuya \u00f6zet olarak de\u011finmek gerekirse bir \u00fcr\u00fcn geli\u015ftirirken veya sorun \u00e7\u00f6zerken konuyu ele alma bi\u00e7iminde m\u00fc\u015fterinin ihtiyac\u0131 olan noktay\u0131, \u00fcr\u00fcn\u00fcn\/\u00e7\u00f6z\u00fcm\u00fcn onun ne i\u015fine yarayaca\u011f\u0131n\u0131, hangi sorununu \u00e7\u00f6zece\u011fini as\u0131l olarak ele almak olarak a\u00e7\u0131klayabilirim. Christensen \u015f\u00f6yle aktar\u0131yor: &#8220;Biz \u00fcr\u00fcnleri bir i\u015fimizi g\u00f6rmeleri i\u00e7in kiralar\u0131z.&#8221; \u00d6zellikle yarat\u0131c\u0131 startup \u00e7\u00f6z\u00fcmlerinde ve \u015fu an \u00f6nde gelen pek \u00e7ok markan\u0131n yaratt\u0131\u011f\u0131 \u00fcr\u00fcnlerde genel kullan\u0131c\u0131 grubu (demografik, \u00fcr\u00fcn bazl\u0131 gruplamlar) varsay\u0131mlar\u0131ndan ziyade m\u00fc\u015fterinin sorununa \/ o s\u0131radaki i\u015f ihtiyac\u0131na odaklanma yakla\u015f\u0131m\u0131 ba\u015far\u0131l\u0131 olmu\u015f gibi g\u00f6r\u00fcn\u00fcyor. Christensen bu noktada \u0130kea \u00f6rne\u011fine de de\u011finiyor. \u0130kea&#8217;n\u0131n tam da insanlar\u0131n ihtiyac\u0131 oldu\u011funda, bir \u00fcniversite \u00f6\u011frencisi ev kuracakken veya evde \u00e7al\u0131\u015fma ortam\u0131 yaratacak olan bir beyaz yakal\u0131n\u0131n aray\u0131\u015f\u0131nda yard\u0131m\u0131na ko\u015ftu\u011funu belirtiyor. Bu noktada m\u00fc\u015fteriler \u0130kea&#8217;ya gittiklerinde her \u015feyi bir arada bulabiliyorlar, ayr\u0131ca ac\u0131k\u0131rlarsa ayn\u0131 yerde yiyecek de yiyebiliyorlar ek olarak \u00fcr\u00fcnler ara\u00e7 bagaj\u0131na s\u0131\u011fabilecek \u015fekilde kutulanm\u0131\u015f durumda, s\u0131\u011fmasa bile \u0130kea ta\u015f\u0131ma i\u015fini de ayn\u0131 yerde kendisi sizin ad\u0131n\u0131za hallediyor. Burada m\u00fc\u015fterinin &#8220;t\u00fcm i\u015fleri halledilmi\u015f oluyor&#8221;. <\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ayr\u0131ca Christensen ayn\u0131 yakla\u015f\u0131m\u0131 bir fast food zincirinin daha iyi milkshake \u00fcretme sorunun \u00e7\u00f6zmek i\u00e7in de kullan\u0131yor. Bu \u00f6rnekte asl\u0131nda \u00f6nce m\u00fc\u015fteri gruplar\u0131na odaklanan \u00e7al\u0131\u015fma yap\u0131lm\u0131\u015f ancak sonu\u00e7 al\u0131namam\u0131\u015f. Daha sonra m\u00fc\u015fterinin neden milkshake ald\u0131\u011f\u0131na odaklanm\u0131\u015flar. \u00d6nce sat\u0131n alma saatlerine, nerede t\u00fcketildi\u011fine ve yanl\u0131z m\u0131 grup olarak m\u0131 al\u0131nd\u0131\u011f\u0131 gibi sorulara odaklanm\u0131\u015flar. Sonu\u00e7ta &#8220;milkshake&#8221;i i\u015fe giderken ald\u0131klar\u0131n\u0131, trafikte yemek yemenin zor oldu\u011funu, i\u015fe gidinceye kadar sabah saatlerine bu i\u00e7ecekle i\u015fe kadar idare ettiklerini, pipetin de \u00e7ok geni\u015f olmamas\u0131 nedeniyle uzun s\u00fcre i\u00e7erek gidebildiklerini ayr\u0131ca \u015fekerli olsa da s\u00fct bazl\u0131 olmas\u0131n\u0131n nispeten daha sa\u011fl\u0131kl\u0131 ve tok hissettrdi\u011fini anlam\u0131\u015flar. Yani, milkshake&#8217;in onlar i\u00e7in bu say\u0131lan i\u015fleri yerine getirdi\u011fi anla\u015f\u0131lm\u0131\u015f, sonras\u0131 buradan ve di\u011fer saat dilimlerindeki sat\u0131n al\u0131mlar\u0131 ara\u015ft\u0131rmadan yola \u00e7\u0131karak \u00fcr\u00fcn\u00fc geli\u015ftirmek olmu\u015f ve \u00f6nemli ba\u015far\u0131 elde edilmi\u015f.  Bu noktada okuyucu i\u00e7in de Christensen bu teorinin yans\u0131mas\u0131 olarak \u015fu soruyu soruyor &#8220;<strong>Siz hangi i\u015f i\u00e7in g\u00f6revlendirildiniz? <\/strong>&#8211; What job are you being hired for? (both professionally and privately)&#8221; Bunu iyi bilmenin ve buna g\u00f6re hareket etmenin aile ili\u015fkilerinde veya i\u015fyerinde daha mutlu olmam\u0131z\u0131 ve daha az sorun ya\u015fmam\u0131za neden olaca\u011f\u0131n\u0131 vurguluyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yakla\u015f\u0131m hakk\u0131nda bir \u00e7al\u0131\u015fma i\u00e7in bu linke bakabilirsiniz: <a href=\"https:\/\/hbswk.hbs.edu\/item\/5170.html\">https:\/\/hbswk.hbs.edu\/item\/5170.html<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ayr\u0131ca &#8220;Milkshake&#8221; hakk\u0131ndaki video da burada: <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Clay Christensen: The Jobs to be Done Theory\" width=\"660\" height=\"371\" src=\"https:\/\/www.youtube.com\/embed\/Stc0beAxavY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Daha uzun ancak \u00e7ok k\u0131ymetli bir konu\u015fma &#8211; Netflix Kurucu orta\u011f\u0131 Reed Hastings (Jobs to be done yakla\u015f\u0131m\u0131 da konu\u015fman\u0131n i\u00e7inde ge\u00e7iyor) :<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Reed Hastings: Building an Iconic Company\" width=\"660\" height=\"371\" src=\"https:\/\/www.youtube.com\/embed\/BsXXIfqbnRk?start=1200&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Bu yaz\u0131y\u0131 takiben bir yaz\u0131 daha yaz\u0131p san\u0131r\u0131m kitaptaki \u00f6zet bilgileri toparlayabilece\u011fim, umar\u0131m faydal\u0131 olur. G\u00f6r\u00fc\u015fmek \u00fczere. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.freepik.com\/photos\/background\">Background photo created by topntp26 &#8211; www.freepik.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ask right questions &#8211; Do\u011fru sorular: Bir \u00f6nceki ad\u0131mda varsay\u0131mlar\u0131n ne kadar kritik olabilece\u011fini g\u00f6rd\u00fck. Christensen bu sorunu a\u015fabilmek i\u00e7in baz\u0131 \u00f6nlemlere vurgu yap\u0131yor. Birincisi do\u011fru sorular\u0131 sorabilmek (bu i\u015f g\u00f6r\u00fcnd\u00fc\u011f\u00fc kadar kolay de\u011fil&#8230;) ikincisi varsay\u0131mlar\u0131n karar vermedeki rol\u00fcn\u00fc ele al\u0131p kiritkli\u011fine g\u00f6re \u00fczerinde durma karar\u0131n\u0131 olu\u015fturmak ve son olarak da varsay\u0131mlar ile u\u011fra\u015fma noktas\u0131nda &hellip; <a href=\"https:\/\/ogrenentip.com\/?p=278\" class=\"more-link\">Okumaya devam et <span class=\"screen-reader-text\">Clayton M.Christensen &#8211; &#8220;How Will You Measure Your Life?&#8221; Kitab\u0131ndan \u00d6\u011frendiklerim &#8211; 2<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":313,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"_links":{"self":[{"href":"https:\/\/ogrenentip.com\/index.php?rest_route=\/wp\/v2\/posts\/278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ogrenentip.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ogrenentip.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ogrenentip.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ogrenentip.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=278"}],"version-history":[{"count":34,"href":"https:\/\/ogrenentip.com\/index.php?rest_route=\/wp\/v2\/posts\/278\/revisions"}],"predecessor-version":[{"id":374,"href":"https:\/\/ogrenentip.com\/index.php?rest_route=\/wp\/v2\/posts\/278\/revisions\/374"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ogrenentip.com\/index.php?rest_route=\/wp\/v2\/media\/313"}],"wp:attachment":[{"href":"https:\/\/ogrenentip.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ogrenentip.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ogrenentip.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}