{"id":261,"date":"2020-10-16T15:33:13","date_gmt":"2020-10-16T15:33:13","guid":{"rendered":"http:\/\/ogrenentip.com\/?p=261"},"modified":"2020-11-04T13:06:18","modified_gmt":"2020-11-04T13:06:18","slug":"clayton-m-christensen-how-will-you-measure-your-life-kitabindan-ogrendiklerim-1","status":"publish","type":"post","link":"https:\/\/ogrenentip.com\/?p=261","title":{"rendered":"Clayton M.Christensen &#8211; &#8220;How Will You Measure Your Life?&#8221; Kitab\u0131ndan \u00d6\u011frendiklerim &#8211; 1"},"content":{"rendered":"\n<p class=\"has-drop-cap has-text-align-left wp-block-paragraph\">Clayton M. Christensen ile Youtube kanal\u0131n\u0131 izledi\u011fim bir \u00f6\u011frenci sayesinde tan\u0131\u015ft\u0131m. Asl\u0131nda kendisi  21. y\u00fczy\u0131l teknoloji temelli geli\u015fim s\u00fcrecinin mimarlar\u0131ndan \u00e7ok \u00fcnl\u00fc bir akademisyen. Ben ge\u00e7 tan\u0131\u015fm\u0131\u015f\u0131m ve asl\u0131nda as\u0131l \u00fcnl\u00fc oldu\u011fu \u00e7al\u0131\u015fmay\u0131 (<a rel=\"noreferrer noopener\" href=\"https:\/\/en.wikipedia.org\/wiki\/Disruptive_innovation#:~:text=In%20business%20theory%2C%20a%20disruptive,the%20American%20scholar%20Clayton%20M.\" target=\"_blank\">Disruptive Innovation<\/a>) de\u011fil de nispeten daha az bilinen bir kitab\u0131n\u0131 okudum. Kendisi hakk\u0131nda \u00e7ok \u015fey anlatmama gere yok asl\u0131nda biraz merak edenler <a rel=\"noreferrer noopener\" href=\"https:\/\/en.wikipedia.org\/wiki\/Clayton_Christensen\" target=\"_blank\">Wikipedia ba\u011flant\u0131s\u0131ndan<\/a> bilgi edinebilir.  Akademisyen ve dan\u0131\u015fman olan Christensen i\u00e7in k\u0131saca kendime \u015funu dedim: <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ne yazd\u0131ysa oku, hakk\u0131nda buldu\u011fun videoyu izle \ud83d\ude42 <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Peki okudu\u011fum kitap neyle ilgili? Asl\u0131nda ad\u0131 \u00fcst\u00fcnde <strong>&#8220;Hayat\u0131n\u0131 nas\u0131l de\u011ferlendirirsin?&#8221; <\/strong> Bu soruyu sorup, kitab\u0131 yazan Clayton Christensen olunca i\u015fin \u00f6nemi art\u0131yor. Zira geldi\u011fi noktada bu soruyu ne ama\u00e7la sordu, neyi vurguluyor insan merak ediyor?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ben bu kitab\u0131 <a rel=\"noreferrer noopener\" href=\"https:\/\/www.storytel.com\/tr\/tr\/\" target=\"_blank\">Storytel<\/a> uygulamas\u0131ndan okudum\/dinledim. Storytel uygulamas\u0131n\u0131 uzun bir s\u00fcreden bu yana kullan\u0131yorum. Benim kitap okumama b\u00fcy\u00fck katk\u0131s\u0131 oldu, \u00f6zellikle ingilizce i\u00e7eriklere ula\u015fmak ve bunu ayl\u0131k olarak \u00f6denen bir kitap paras\u0131 gibi d\u00fc\u015f\u00fck bir \u00fccretle binlerce kitaba ula\u015frak yapmak bence m\u00fckemmel. Storytel ve \u00f6\u011frenme s\u00fcrecime katk\u0131s\u0131 hakk\u0131nda ayr\u0131 bir yaz\u0131 da yazaca\u011f\u0131m.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ben kendime ald\u0131\u011f\u0131m notlardan \u00f6nemli olanlar\u0131 a\u015fa\u011f\u0131daki \u015fekilde payla\u015fmak istedim, baz\u0131lar\u0131 benim yorumlar\u0131m\u0131 da i\u00e7eriyor umar\u0131m faydal\u0131 olur. <strong>Bu arada yazd\u0131k\u00e7a fark ettim ki bu i\u00e7eri\u011fi par\u00e7al\u0131 sunmak daha mant\u0131kl\u0131 zira yaz\u0131lacak \u00e7ok \u015fey var \u015fimdilik ilk k\u0131sm\u0131 payla\u015f\u0131yorum, devam\u0131 da gelecek.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Unanticipated &nbsp;\/ Emergent Strategy\u201d \u2013 Beklenmedik Strateji: &nbsp;<\/strong>Bu kavram asl\u0131nda uzun planlara dayanan kapsaml\u0131 stratejiler yerine plan d\u0131\u015f\u0131nda olan olaylara ve \u00e7evredeki geli\u015fmelere g\u00f6re h\u0131zl\u0131ca adapte olup strateji geli\u015ftirebilmek ve bunun sonucunda da as\u0131l stratejiden elde edilecek faydadan \u00e7ok daha fazlas\u0131n\u0131 elde etmek olarak a\u00e7\u0131klanabilir. Buna \u00f6rnek olarak Honda motorsikletlerinin Amerika pazar\u0131na giri\u015fini \u00f6rnek veriyor Christensen. Burada hikaye uzunca olsa da k\u0131saca aktarmak istiyorum \u00e7\u00fcnk\u00fc \u00e7ok ilgin\u00e7. Herkesin bildi\u011fi \u00fczere Amerikan pazar\u0131 hikayenin ge\u00e7ti\u011fi 1960\u2019l\u0131 y\u0131llardan bu yana b\u00fcy\u00fck hacimli Harley Davidson tarz\u0131 motorsikletler taraf\u0131ndan domine edilmi\u015f durumda. Honda da asl\u0131nda \u00e7ok uzman\u0131 olmasa da bu tip motorlar ile pazara giriyor ilk a\u015famada, s\u0131n\u0131rl\u0131 sat\u0131\u015f yapabilse de bir s\u00fcre sonra bu motorlar Amerikan\u0131n otobanlar\u0131n\u0131n uzun d\u00fczl\u00fcklerinde y\u00fcksek s\u00fcratle kullan\u0131lma sonucunda pek \u00e7ok teknik sorun \u00e7\u0131kar\u0131yor ve bak\u0131m sorunlar\u0131 \u00e7\u00f6z\u00fclemiyor bu da zaten zor olan bir pazarda Honda\u2019y\u0131 neredeyse hi\u00e7 sat\u0131\u015f yapamaz duruma getiriyor. \u0130\u015fte tam bu s\u0131rada Honda sat\u0131\u015fc\u0131lar\u0131 Amerika\u2019ya Honda\u2019n\u0131n as\u0131l uzman\u0131 oldu\u011fu d\u00fc\u015f\u00fck hacimli, Japon\u2019ya da kurye teslimatlar\u0131 ve \u015fehir i\u00e7i k\u0131sa mesafe kullan\u0131m\u0131 i\u00e7in kullan\u0131lan ve \u00e7ok pop\u00fcler olan <strong>Super Cub <\/strong>motolar\u0131ndan getiriyorlar. Bunlar Amerikan m\u00fc\u015fteri kitlesi i\u00e7in o zamana kadar yap\u0131lan hi\u00e7 bir \u00f6n pazar analizinde \u00e7\u0131kmayan, pazar\u0131 olmayan ve bir nevi bisikletten fark\u0131 olmayan \u00fcr\u00fcnler. Bunlar\u0131 pazara s\u00fcrmeyi Honda ekibi ba\u015fta d\u00fc\u015f\u00fcnm\u00fcyor zaten. Sadece hafta sonu gezmek i\u00e7in getiriyorlar \u00fclkeye. Sonra bir g\u00fcn Los Angeles da\u011fl\u0131k b\u00f6lgelerinde bu motorlar ile geziye \u00e7\u0131kan bir ka\u00e7 Honda \u00e7al\u0131\u015fan\u0131 insalar\u0131n ilgisini \u00e7ekiyor. Bir ka\u00e7 ki\u015fi bu, pratik, kullanmas\u0131 kolay, atik, bak\u0131m\u0131 kolay ve k\u00fc\u00e7\u00fck motorsikletleri g\u00f6r\u00fcp sat\u0131n almak istiyor. Bir ka\u00e7 adet getirdikten sonra, Sears sat\u0131\u015f katalo\u011fundan sat\u0131\u015f ekibinin ilgisini \u00e7eken Super Cub bir anda katalo\u011fa giriyor ve inan\u0131lmaz sat\u0131\u015f rakamlar\u0131 geliyor. Sonras\u0131 zaten tahmin edersiniz. Honda Amerika pazar stratejisini bu duruma gore adapte ediyor, sonu\u00e7 pazarda s\u0131f\u0131rdan %63 pay sahipli\u011fine giden bir resim \u00e7\u0131k\u0131yor ortaya.<strong>&nbsp; Christensen de bu \u00f6rnekten yola \u00e7\u0131karak bize \u015funu s\u00f6yl\u00fcyor hayat b\u00fcy\u00fck stratejilerin yan\u0131 s\u0131ra as\u0131l olarak bunun gibi anl\u0131k adapte olma gerektiren \u015fans de\u011ferlendirme potansiyellerinden olu\u015fur bunlar\u0131 g\u00f6rmek laz\u0131m, haz\u0131rl\u0131kl\u0131 olup durumu h\u0131zl\u0131ca idrak edebilirseniz sizin i\u00e7in yeni bir kap\u0131 a\u00e7\u0131labilir. <\/strong>Kendisnin ya\u015f\u0131n\u0131n ilerleyen zamanlar\u0131nda Harvard akademisyeni olabilmesinin de buna benzer bir durum oldu\u011funu s\u00f6yl\u00fcyor. Bu nedenle her an durumun gereklerine adapte olmak ve stratejimizi k\u00f6kten de\u011fi\u015ftirmek gerekebilir haz\u0131rl\u0131kl\u0131 olmakta fayda var \ud83d\ude42 <\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Honda \u00f6rne\u011fi hakk\u0131nda yap\u0131lm\u0131\u015f k\u0131sa bir yaz\u0131 ve kapsaml\u0131 bir ara\u015ft\u0131rma a\u015fa\u011f\u0131da yer al\u0131yor:  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/hbr.org\/2011\/02\/lessons-from-hondas-early-adap\">https:\/\/hbr.org\/2011\/02\/lessons-from-hondas-early-adap<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.hbs.edu\/faculty\/Publication%20Files\/17-016_2664e889-da2d-4f34-a8d6-7da0648cc33c.pdf\">https:\/\/www.hbs.edu\/faculty\/Publication%20Files\/17-016_2664e889-da2d-4f34-a8d6-7da0648cc33c.pdf<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Super Cub motorlar\u0131n\u0131n hikayesini anlatan iki video, birisi de Jay Leno ile \u00e7ekilmi\u015f:<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Classic honda bike moped cub commercial\" width=\"660\" height=\"495\" src=\"https:\/\/www.youtube.com\/embed\/NunNe-8MtXI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Honda 50 and Honda Super Cub - Jay Leno\u2019s Garage\" width=\"660\" height=\"371\" src=\"https:\/\/www.youtube.com\/embed\/UYdt4vg3GGo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u201cAssumptions becoming reality\u201d \u2013 Ger\u00e7e\u011fe d\u00f6n\u00fc\u015fen varsay\u0131mlar &nbsp;\u2013<\/strong> Burada vurgulanan, hem aile ili\u015fkilerinde hem de i\u015fyerlerinde \u00f6nemli kararlar al\u0131rken veya tart\u0131\u015fma esnas\u0131nda bize y\u00f6n verecek varsay\u0131mlar\u0131n en ba\u015fta ele al\u0131nmas\u0131 gerekti\u011fi. Bunlar\u0131n asl\u0131nda hi\u00e7 olmamas\u0131 gereken veya yanl\u0131\u015f \/ iyi analiz edilmemi\u015f varsay\u0131mlar olup olmad\u0131\u011f\u0131n\u0131 bilmek \u00e7ok \u00f6nemli \u00e7\u00fcnk\u00fc <strong>Christensen pek \u00e7ok firman\u0131n ba\u015fta iyi analiz edilmemi\u015f varsay\u0131mlara g\u00f6re karar ald\u0131\u011f\u0131n\u0131 asl\u0131nda bu varsay\u0131mlar\u0131n uzun s\u00fcren ve inan\u0131lmaz maliyetlere yol a\u00e7an projeleri tetikledi\u011fini ve bunlar\u0131n da \u00e7o\u011funlukla s\u00fcre\u00e7 sonunda ba\u015far\u0131s\u0131z oldu\u011funu vurguluyor. <\/strong>Bu konuda \u00f6rne\u011fi de Walt Disney ailesinden veriyor, d\u00fcnyada devasa parklar\u0131 ve inan\u0131lmaz ekonomik b\u00fcy\u00fckl\u00fc\u011f\u00fc ile bilinen bu kurumdan bir \u00f6rnek ile konuyu aktar\u0131yor. Y\u0131llar \u00f6nce <strong>Disneyland Paris <\/strong>kurulu\u015funda ya\u015fanan durum g\u00fczel bir \u00f6rnek. &nbsp;Disney y\u00f6neticileri Paris park\u0131n\u0131 dizayn ederken Amerika\u2019daki ba\u015far\u0131l\u0131 parklar\u0131ndan ve oradaki m\u00fc\u015fteri analizlerinden yola \u00e7\u0131kt\u0131lar ve temel varsay\u0131mlar\u0131n\u0131 Paris park\u0131 yat\u0131r\u0131mlar\u0131na da uygulad\u0131lar. Ancak \u00e7ok b\u00fcy\u00fck bir h\u00fcsran ile <strong>Disneyland Paris ilk iki y\u0131l di\u011fer parklara g\u00f6re bekleneni vermekten \u00e7ok uzak kald\u0131, hatta 2 y\u0131lda 1 milyar dolar zarar etti.<\/strong> Evet inan\u0131lmaz \ud83d\ude41  S\u00fcreci ele alan Disney y\u00f6neticileri ilerleyen d\u00f6nemde geriye d\u00f6n\u00fcp bakt\u0131klar\u0131nda \u015funu fark ettiler. Baz\u0131&nbsp; varsay\u0131mlar\u0131n sorun yaratt\u0131\u011f\u0131 ancak \u00e7ok normal gibi ele al\u0131n\u0131p yola devam edildi\u011fi ortaya \u00e7\u0131kty\u0131. Paris park\u0131 i\u00e7in ilk planlamalar yap\u0131l\u0131rken ana varsay\u0131m di\u011fer Amerika parklar\u0131nda oldu\u011fu gibi y\u0131lda 11 milyon ziyaret\u00e7i beklentisinin modellenmesiydi. Daha da \u00f6nemlisi Amerika parklar\u0131nda ziyaret\u00e7iler ortalama 3 g\u00fcn parkda kal\u0131yor ve otellerden yararlan\u0131yordu. Sorun yaratan varsay\u0131m buydu zira Paris park\u0131nda ziyaret\u00e7i say\u0131s\u0131 yine 11 milyon civar\u0131 olsa da parkta kalma s\u00fcresi sadece 1 g\u00fcn oluyordu. Sonradan anla\u015f\u0131ld\u0131 ki Amerika parklar\u0131nda ortalama olarak 45 park etkinli\u011fi, h\u0131z treni vb. Vard\u0131 ancak Paris park\u0131nda bunlar\u0131n say\u0131s\u0131 sadece 15&#8217;te kalm\u0131\u015ft\u0131 ve bir g\u00fcn hepsini deneyimlemek i\u00e7in yeterliydi. Bunu kimse d\u00fc\u015f\u00fcnmemi\u015fti, bu da milyar dolarl\u0131k zarar\u0131 ortaya \u00e7\u0131kard\u0131. Daha sonra Disneyland Paris yap\u0131lan m\u00fcdahaleler ile olumlu bir noktaya gelse de k\u00fc\u00e7\u00fcc\u00fck bir varsay\u0131m\u0131n nelere yol a\u00e7t\u0131\u011f\u0131n\u0131n \u00e7ok g\u00fczel bir \u00f6rne\u011fi. <strong>Christensen buradan yola \u00e7\u0131karak bizim de hem i\u015fte hem aile ortam\u0131nda b\u00fcy\u00fck kararlar almadan ve efor harcamadan \u00f6nce temel varsay\u0131mlar\u0131m\u0131z\u0131 iyi analiz etmemizi \u00f6neriyor.<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Disneyland Paris hakk\u0131nda daha ayr\u0131nt\u0131l\u0131 bir analiz videosu da burada \ud83d\ude42<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Historyland - Disneyland Paris and Why It Failed\" width=\"660\" height=\"371\" src=\"https:\/\/www.youtube.com\/embed\/-kePFEBqGNM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Kitaptan kendime not ald\u0131\u011f\u0131m \u00f6nemli noktalar fazlaca devam\u0131n\u0131 yazmaya ba\u015flad\u0131m yak\u0131nda payla\u015faca\u011f\u0131m, umar\u0131m faydal\u0131 olur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">G\u00f6r\u00fc\u015fmek \u00fczere&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Konu hakk\u0131nda faydal\u0131 ba\u011flant\u0131lar:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/claytonchristensen.com\/\">https:\/\/claytonchristensen.com\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Clayton Christensen hakk\u0131nda videolar\u0131n topland\u0131\u011f\u0131 bir playlist:<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How Will You Measure Your Life? Clay Christensen at TEDxBoston\" width=\"660\" height=\"371\" src=\"https:\/\/www.youtube.com\/embed\/tvos4nORf_Y?list=PLq1KSM-xRiy1nk0-ibngBVCIqerXo-ets\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Clayton M. Christensen ile Youtube kanal\u0131n\u0131 izledi\u011fim bir \u00f6\u011frenci sayesinde tan\u0131\u015ft\u0131m. Asl\u0131nda kendisi 21. y\u00fczy\u0131l teknoloji temelli geli\u015fim s\u00fcrecinin mimarlar\u0131ndan \u00e7ok \u00fcnl\u00fc bir akademisyen. Ben ge\u00e7 tan\u0131\u015fm\u0131\u015f\u0131m ve asl\u0131nda as\u0131l \u00fcnl\u00fc oldu\u011fu \u00e7al\u0131\u015fmay\u0131 (Disruptive Innovation) de\u011fil de nispeten daha az bilinen bir kitab\u0131n\u0131 okudum. Kendisi hakk\u0131nda \u00e7ok \u015fey anlatmama gere yok asl\u0131nda biraz merak edenler &hellip; <a href=\"https:\/\/ogrenentip.com\/?p=261\" class=\"more-link\">Okumaya devam et <span class=\"screen-reader-text\">Clayton M.Christensen &#8211; &#8220;How Will You Measure Your Life?&#8221; Kitab\u0131ndan \u00d6\u011frendiklerim &#8211; 1<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":271,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,2],"tags":[82,81,91,88,86,84,83,90,85,87,89],"class_list":["post-261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","category-ogrenmek","tag-christensen","tag-clayton","tag-degerlendirme","tag-disneyland","tag-emergent-strategy","tag-honda","tag-how-will-you-measure-your-life","tag-strateji","tag-super-cub","tag-unanticipated","tag-varsayim"],"_links":{"self":[{"href":"https:\/\/ogrenentip.com\/index.php?rest_route=\/wp\/v2\/posts\/261","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ogrenentip.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ogrenentip.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ogrenentip.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ogrenentip.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=261"}],"version-history":[{"count":14,"href":"https:\/\/ogrenentip.com\/index.php?rest_route=\/wp\/v2\/posts\/261\/revisions"}],"predecessor-version":[{"id":306,"href":"https:\/\/ogrenentip.com\/index.php?rest_route=\/wp\/v2\/posts\/261\/revisions\/306"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ogrenentip.com\/index.php?rest_route=\/wp\/v2\/media\/271"}],"wp:attachment":[{"href":"https:\/\/ogrenentip.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ogrenentip.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ogrenentip.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}